Dr. Mikiko Kawasumi Research: The color appearance of a product is one of the important factors for the customers’ visual impressions. We are researching the color preference of a variety of products in order to design more attractive one. Our target products are not only the factory products such as an automobile and a home appliance but also the flower products such as a water lily and a lotus. This laboratory tries to compare color preference among age, gender and nationality of customers and to consider these results from cultural and social points of view.
Keywords: Color preference, color engineering, color application for products
Recent papers published:
* Kawasumi, M. and Ishihara, T: Measuring color difference of for plastic parts in automotive interiors, Journal of the Color Science Association of Japan, 55, 10 (2001) 1291-1297
*Kawasumi, M., Suzuki, K.: Measurement of color discrimination ellipse for surface color with texture, Journal of the Color Science Association of Japan, 32, 3 (2008) 166-174
*Kawasumi, M., Fujiwara, T. and Koshimizu, H.: Analysis and evaluation of facial expression and perceived age for designing automotivefrontal views, Journal of Japan Society of Kansei Engineering, 8, 3 (2009) 627-634
* Kawasumi, M. and Ishihara, T: Measuring color difference of for plasticparts in automotive interiors, Journal of the Color Science Association of Japan, 55, 10 (2001) 1291-1297
* Kawasumi, M., Suzuki, K.: Measurement of color discrimination ellipse for surface color with texture, Journal of the Color Science Association of Japan, 32, 3 (2008) 166
*Kawasumi, M., Fujiwara, T. and Koshimizu, H.: Analysis and evaluation of facial expression and perceived age for designing automotive frontal views, Journal of Japan Society of Kansei Engineering, 8, 3 (2009) 627-634